Car lovers, be aware: Grand Basel is coming to Miami
Another fair with the Basel’s signature is coming to Miami, the newly introduced Grand Basel. The MCH Group, the same group that owns Art Basel, signed a contract with the City of Miami Beach, to organize a new exhibit with about 200 old and new cars, true “masterpieces” only.
A jury will choose the cars that will be showcased, considering among other things, design, history and the designer’s culture and origins. Visitors will walk the exhibition to see rare and exciting antique cars and take a peek at the technology that it’s coming. Most of the vehicles will be on sale during the event.
In the promotion video shared by the company, you see Idris Elba, actor, producer and DJ, questioning what gives the car a soul, while sharing his “lifelong obsession” with cars.
“We have been working for exactly two years on the concept of Grand Basel. A lot of the items we have integrated we have inherited from Art Basel,” says Mark Backe, global director of the event. “This is the next big thing for the big collectors of the world.”
The exhibition will be held at the Miami Convention Center, and it is scheduled for February 22nd to 24th, 2019. The convention center will reopen in September, after renovations.
The well-known Art Basel in Miami Beach started back in 2012, and since then the fair has an impact of $500 million every year.