Deauville Hotel’s Revival Moves Forward with Twin Condo Towers
March 28, 2025The long-awaited revival of Miami Beach’s iconic Deauville Hotel, demolished in 2022, is one step closer to becoming a reality. In a landmark 6-1 vote, Miami Beach commissioners gave preliminary approval to an ambitious redevelopment plan by Terra Group’s David Martin, which includes a near-replica of the historic 1957 hotel alongside two 40-story luxury condo towers.
A Bold Vision for North Beach
The proposal, which has drawn widespread support from residents and preservationists, seeks to restore Deauville’s architectural legacy while introducing high-end residences to the four-acre oceanfront site. The project’s financial impact is substantial, with an estimated $388 million in contributions over 25 years to North Beach’s Community Redevelopment Agency and the creation of 228 full-time jobs.
Vice-Mayor Tanya Bhatt emphasized the project’s transformative potential, stating, “The money alone is so staggeringly community-changing, it’s irresponsible to think about it any other way.”
Controversy Over Zoning and Ownership
Despite broad support, the plan faces opposition. Commissioner David Suarez cast the lone dissenting vote, condemning the proposal as an undue reward for the Meruelo family—Deauville’s longtime owners—who allowed the property to fall into disrepair, accruing $8 million in unpaid fines. Opponents argue that granting significant zoning benefits to the Meruelos sets a dangerous precedent for developers seeking similar upzoning advantages.
Designing a Modern Tribute
Renowned architect Allan Shulman has reimagined the Deauville with a contemporary interpretation that closely mirrors the original while incorporating modern enhancements. The hotel will retain its signature arched entrance canopy and sidewalk arcade but with improved layouts, enhanced outdoor seating, and a public garden square replacing the original ground-level pool.
The twin condo towers will be designed as slender, tapering structures set back from the beachfront and Collins Avenue to minimize their visual impact. UK-based Foster + Partners, led by star architect Norman Foster, is designing the towers to house approximately 120 ultra-luxury units.
Next Steps and Final Approval
The project must undergo a second commission vote on April 23, where negotiations on height reductions and additional community benefits will occur. Further approval from the city’s historic preservation board is also required, though new state laws limit its authority to dictate design elements.
If fully approved and financed, the project will restore a beloved piece of Miami Beach’s history while reshaping the North Beach skyline. As preservationist Daniel Ciraldo said, “It’s not an exact reproduction. In some ways, it’s even better.”