Diesel: Another Fashion Brand is Putting on a Construction Helmet

What if you could “live” in one of your favorite brands? From Fendi to Armani or Porsche, and now Diesel, the luxury branded condo trend has hit Miami in a big way.

Diesel, owned by the OTB Group, just released on the market a total of 143 t-shirts at prices ranging from $370,000 to $5.5 million, one of the most expensive piece of clothing in history. These t-shirts “will come” with an apartment.

The t-shirt design issued just in time for Miami Art Week and Art Basel, correspond to one of the 143 apartments in the Diesel Wynwood residential building. Each shirt carries a print of the floor plan, with all technical details, and the apartment number correspondent in the complex.

The building was developed under Diesel guidelines, together with the international studio Zyschovich Architects and the Bel-Invest Group. This is the largest and most ambitious project from Diesel Living – the brand’s interior design arm. The company designed a residential complex that fuses the artistic and post-industrial landscape that characterizes Miami’s Wynwood district.

The property is clad in black brick with wood paneling and large windows and is certified as a WELL certified building. It features seven duplex houses, as well as a comprehensive list of amenities, including a pool, gym, meditation room, meeting space, and a large lobby, all under Diesel’s creative vision. It would have 129,000 square feet of residential space and 22,000 square feet of commercial space.

Bel-Invest intends to break ground on the project in April 2020. It’s currently accepting reservations for $10,000. Units will range from 395 to 3,021 square feet.