HQ Hotels & Residences Edgewater Launches New Mid-Luxury Condo Brand in Miami

Hospitality entrepreneur Sam Nazarian, founder of SBE Entertainment Group—where Marc Anthony is a partner—is joining forces with Black Salmon, Boschetti Group, and Constellation Group to deliver HQ Hotels & Residences. The branded tower will rise 35 stories and feature 229 condos at 422 NE 29th Street in Miami’s growing Edgewater district.

Entry prices will begin around $850,000, and the average price is expected to settle near $1.5 million. This positions the project as a fresh option for buyers seeking lifestyle-driven living. It also avoids the ultra-luxury category, where prices often exceed $3 million.

Project Details & Positioning

The development team—Black Salmon, Boschetti Group, and Constellation Group—selected The Agency, led by Mauricio Umansky and Santiago Arana, to handle sales and marketing.

The tower will offer one- to three-bedroom residences ranging from 721 to 2,074 square feet, along with eight penthouses.

Construction could begin as early as September, and the timeline is projected at 30 months. Build costs are estimated between $1,100 and $1,200 per square foot, while presales will launch at about $1,400 per square foot.

The project will specifically target Millennials, Gen Z, and Latino/Hispanic buyers. This demographic focus fills a gap between short-term-rental-friendly condos and high-end luxury towers.

Why This Matters for Landlords & Brokers

Branded-residential momentum:
Nazarian’s move into residential living reflects rising demand for hospitality-infused condo experiences. These branded features often support higher absorption and stronger resale values.

The mid-luxury gap:
With $850K entry pricing, HQ Hotels & Residences sits between mass-market units and ultra-luxury developments. As a result, it appeals to a broader buyer pool in an area dominated by high-priced inventory.

Demographic alignment:
The project’s focus on younger and culturally diverse buyers mirrors Miami’s shifting population. Consequently, amenities and programming will lean into wellness, technology, and social experiences.

Lifestyle differentiation:
The sbe/HQ brand suggests elevated F&B, entertainment, and wellness offerings. These features help projects stand out in dense condo markets and justify stronger price points.

Investor Takeaway

For brokers and investors, this development highlights several trends:

• Lifestyle-branded residences continue to outperform traditional condo concepts.

• There is growing demand for the upper-middle segment, which sits between rental inventory and ultra-luxury product.

• Edgewater’s ongoing growth, improved transit access, and shifting demographics will likely strengthen long-term values.

Overall, HQ Hotels & Residences signals the next phase of Miami’s hospitality-driven residential evolution.

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