North Beach Luxury Condo Redevelopment: BH Group & Kolter Plan Major Transformation
August 22, 2025
Major Redevelopment in North Beach
BH Group and Kolter Group are leading a North Beach luxury condo redevelopment, replacing two oceanfront hotels with a 17-story tower. The new project will feature 37 luxury condos, ground-floor retail, and parking, marking a bold step in the area’s transformation into a premier residential destination.
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Preserving History While Building the Future
Although the historic 1936 Normandy Plaza Hotel will be demolished, the developers will salvage key architectural elements. These pieces will be donated to local institutions, and the new design will include visual references to the hotel’s Art Deco legacy.
Why Developers Are Betting on North Beach
The site, once marketed for $110 million, highlights the growing demand for North Beach luxury condo redevelopment. Many buyers priced out of South Beach and Surfside are now turning north, seeking a quieter yet equally upscale alternative.
Project Breakdown
Out With the Old: Hotels to Go
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Crystal Beach Suites (built 1950) and Normandy Plaza Hotel (built 1936 by L. Murray Dixon) will be demolished.
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City officials declared Normandy Plaza unsafe in 2018 after it sat abandoned for years.
Legal Tools & Preservation Strategy
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Developers are utilizing Florida’s 2024 Resiliency and Safe Structures Act, which permits demolitions of historic properties not on the National Register of Historic Places.
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To balance heritage with progress, salvaged elements from the Normandy Plaza will find new homes in public collections.
New Tower Specs: Boutique Luxury Redefined
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Height: 17 stories
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Units: 37 residences ranging 2,649–4,202 sq ft (avg. 2,911 sq ft)
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Amenities: Beachfront pool, 8,880 sq ft amenity deck, oversized balconies, and two penthouses with rooftop pools
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Retail: 947 sq ft of ground-floor space
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Parking: 86 spaces
Location + Market Outlook for North Beach
The redevelopment spans 1.08 acres at 6985 and 6979 Collins Ave in Miami Beach’s North Beach. Because Surfside has already attracted luxury development, North Beach luxury condo redevelopment represents the next frontier, appealing to wealthy buyers seeking exclusivity with less congestion.
BH Group and Kolter acquired part of the site for $24M in 2023. Earlier this year, they tested market appetite by floating a $110M price tag.
Next Steps in the Redevelopment Plan
The project will go before the Miami Beach Historic Preservation Board on September 16 for review and possible approval.
If approved, the redevelopment will showcase how North Beach luxury condo projects can honor historic context while delivering modern sophistication. For affluent buyers, the tower offers exclusivity without South Beach’s intensity.
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