Porsche Design Tower: The First of its Kind
By Ismael Rodriguez
Miami is home to one of the most innovative towers scratching the naked blue sky in South Florida. The Porsche Design Tower, a 650-foot, 60-story building on the shores of Sunny Isles Beach, the first one of its kind in the U.S. by the Porsche brand, celebrated its grand opening last month with performances by Alicia Keys and a group of synchronized swimmers to entertain its guests.
The tower, which sits at 18555 Collins Avenue, is the first building with a patented drive-in car elevator for its residents, most of which are car enthusiasts, dubbed the “Dezervator” by Dezer Development, the Porsche brand partner responsible for developing the tower.
“What an honor to have achieved these two major landmarks simultaneously,” Gil Dezer, president of Dezer Development, told the press. “After watching the tower come to life over these past few years, it is an especially proud and stunning moment to debut the first-ever Porsche Design Tower. Without a doubt, Porsche Design Tower’s unsurpassed technological and design elements have redefined the world of luxury as we know it. We have a lot of excited residents that we cannot wait to welcome.”
The tower’s progressive technological and design elements have indeed lured buyers from all over the world. Since the units hit the Florida real-estate market, 126 of the tower’s 132 units have already been sold, estimating a sellout of $840 million. And among those eager buyers are 22 billionaires, making up 2 percent of the world’s billionaires living under one roof.
These futuristic units display up to nine cars with added space available for more money if need be. And all its residents are welcome to enjoy its amenities, which include a spa, a ballroom, a movie theatre, and a game room with racecar simulators.