“Salt Bae” Opens His First U.S. Restaurant In Miami
By: Ismael Rodriguez
Nusret Gokce, the chef behind the meme sensation known simply as “Salt Bae,” is just weeks from opening a branch of his mini Turkish steakhouse chain, Nusr-et, in Miami— marking it as the location of his first-ever U.S. restaurant.
Nusr-et will open this October, inhabiting the former COYA Miami space at 999 Brickell Avenue. This will become the eleventh location for the Turkish steakhouse chain, which has outposts in places like Turkey and Dubai. Gokce is also planning a New York City location later this year, but there’s no question Miami will be the first to watch the world-renowned sensual salt flipping wrists in action.
Nusr-et is also a part of Dream Group USA, restaurant group that handles Zuma and COYA, which both have a strong presence in South Florida, according to Yavuz Pehlivanlar, the EVP of Dream Group USA.
Pehlivanlar told the press that Nusr-et will have much more open space than COYA, and it will feature meats on display throughout the restaurants. The menu, unlike most restaurants, will focus on different cuts of meats not typically found in traditional steakhouses.
Starting in October, Nusr-et will open for lunch and dinner daily, while featuring a full ball program as well.