Shore Club Private Collection Reaches Foundation Milestone as Miami Beach Demand Surges

The Shore Club Private Collection has completed a major construction milestone with the successful 15-hour concrete foundation pour for its forthcoming 20-story oceanfront tower. With the project already 85% sold, the development continues to outperform even Miami Beach’s competitive luxury market, reflecting sustained demand for ultra-prime residences.

A New Era for a Miami Beach Icon

Developers Witkoff and Monroe Capital are advancing the transformation of the historic Shore Club site, a rare three-acre oceanfront property in the heart of Miami Beach. Designed by Robert A.M. Stern Architects, with landscape environments by Nathan Browning of Island Planning Corporation, the redevelopment blends architectural prestige with beachfront exclusivity.

Project Overview

• Location: Three prime acres of oceanfront Miami Beach land

• Developers: Witkoff Group and Monroe Capital

• Architecture: Robert A.M. Stern Architects (RAMSA)

• Landscape Design: Nathan Browning, Island Planning Corporation

• Delivery: Expected in 2027

Residential Components

The full 49-unit collection spans three distinct residential experiences:

• The Tower: A new 20-story luxury high-rise offering panoramic Atlantic and Biscayne Bay views

• Cromwell House: A restored 1939 Art Deco landmark, reimagined as six boutique residences

• The Beach House: A standalone, ultra-private single-family oceanfront estate

Elevated Amenities with Auberge Signature Services

Managed in partnership with Auberge Resorts Collection, Shore Club’s amenities are curated to deliver resort-level indulgence paired with the privacy of a boutique residential enclave.

Private Resident Amenities

• Residential-only pool

• 75-foot lap pool

• Leisure pool

• Private porte-cochère

• Residents’ lounge, library, and fitness center

Concierge Services & Lifestyle Offerings

• Housekeeping and spa services

• Beach club with full service

• In-residence dining and sommelier programs

• Signature restaurant experiences

• Dedicated cabana service

This integration of five-star hospitality with low-density residential luxury has been central to the project’s rapid sales velocity.

Investor Insight

The Shore Club redevelopment exemplifies a broader trend reshaping Miami Beach: the reimagination of legacy oceanfront sites into ultra-luxury residences backed by globally recognized hospitality brands. High-net-worth buyers—domestic and international—continue to target this rare combination of beachfront land, architectural pedigree, historic restoration, and turnkey service.

With the foundation now complete and just 15% of inventory remaining, the Shore Club Private Collection is well on its trajectory to becoming one of Miami Beach’s most coveted flagship addresses.

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