Sunny Isles’ $29 Million Apartment comes with its own custom ‘scent identity’
As luxury home sales slow down, sellers are desperately trying unique lures to attract buyers. From a stay in the Hamptons, a yearly membership at a gym or even a garage pre-stocked with luxury cars.
Now, it’s time for Regalia, a 43-story luxury condominium in Sunny Isles Beach, to entice possible buyers with something a little uncommon: a unique scent for the home. The developer has partnered with the fragrance company 12.29 to offer this for its Regalia’s $29 million “Beach House” homebuyer. The company 12 .29 has already created scents for Valentino, Patek Philippe, Nike, Mercedes-Benz and Lady Gaga.
“It’s an opportunity for this very special buyer to live beyond their visual senses and tell their story through a scent that evokes their very being,” commented a spokeswoman for Regalia Beach Developers.
The 10,515-square-foot apartment integrates a 39-unit condo on 19575 Collins Ave. It features six bedrooms, six full baths and three toilets, a private pool, and spa, gourmet kitchen, living room, game room, custom wine cellar for up to 600 bottles and a 360-degree panoramic terrace overlooking the sea, the Intracoastal Waterway and city skylines.
Dawn Goldworm, a co-founder of 12.29, will collaborate with the buyer on a unique perfume, which can be diffused through the HVAC system from the unit to the residence, or integrated into perfumes or candles. The breeding process can take up to six months.
“We are offering these very special buyers an opportunity to live beyond their visual senses and tell their story through a scent that evokes their own being,” Goldworm said in a written statement. “What makes this experience so memorable and exceptional is the end result, which will be the only one of its kind, with a scent to be enjoyed or shared personally with others of your choice.”